Strategy and message development

Strategy and message development

Developing a clear strategy — to govern messages and align activity — is the single most important element of successful communications

We help our clients identify their key communications objectives, and develop, test and apply clear messages across multiple platforms.

Strategy Summit

A one day workshop led by Portland’s senior counsel to help identify and agree the right communications strategy for any organisation.

Audit

We undertake quantitative and qualitative research to analyse an organisation’s reputation and understand their audiences

Messaging Workshop

A one day workshop led by Portland’s senior counsel to help identify and agree the right communications strategy for any organisation.

Toolkit

We provide comprehensive tools for effective communication, including a strategic framework, campaign grid, messaging, Q&As, stakeholder maps and a tactical plan.